Jobs to be done Template

What is Jobs to be Done Template?

The Jobs to be Done (JTBD) Template is a powerful customer-centric framework that helps businesses understand the underlying motivations and desired outcomes driving consumer purchases. This innovative approach shifts focus from product features to the specific "job" customers are trying to accomplish.

Developed by innovation consultant Tony Ulwick in 1991, the JTBD framework transforms our understanding of customer choice by uncovering the causal drivers behind purchases. It goes beyond surface-level needs, delving deeper into customers' true motivations and emotional states they hope to achieve through a product or service.

This time-saving analysis tool is particularly useful for product development, marketing strategies, and innovation processes. By applying the JTBD template, companies can better align their offerings with customers' actual needs, potentially leading to an impressive 86% success rate in product development and improvement efforts.

Why Use a Jobs to be Done Template?

A Jobs to be Done template is an invaluable tool for understanding customer motivations and driving innovation. It helps you uncover the true reasons behind product purchases, going beyond surface-level features to reveal deep-seated customer needs.

• Gain deeper customer insights: The template guides you through the process of identifying customers' underlying goals, helping you discover up to 5 times more actionable insights than traditional market research methods.
• Improve innovation success rates: By focusing on jobs to be done rather than product features, you can increase your innovation success rate by up to 86%, as reported by companies using this framework.
• Align product development with customer needs: The template helps you translate abstract customer desires into concrete product features, ensuring that you're building solutions that truly resonate with your target market.
• Enhance prioritization and decision-making: By providing a clear structure for analyzing customer jobs, the template enables you to make more informed decisions about product roadmaps and feature prioritization, potentially saving months of development time.

How to use Jobs to be Done with AI

It's much easier to use AI for populating content in the Jobs to be Done template. Follow these steps to effectively utilize this powerful framework:

1. Step 1: Enter Your Topic: Specify your product, service, or industry for AI-generated JTBD analysis.
2. Step 2: Edit AI-generated content: Refine the JTBD insights through chat interactions with AI.
3. Step 3: Export and Share: Save the completed JTBD template as an image or share link.

By leveraging AI to populate your Jobs to be Done template, you can quickly uncover customer motivations and desired outcomes. This approach is more efficient than traditional methods like the Customer Journey Map or Empathy Map, allowing you to focus on analyzing and applying the insights rather than spending time on data collection.